Cascade Bank's Custom Service Helps Keep Nouveau Vision's Financial Goals in Focus.

There is a better way. In 1985, Tim Sutich saw the problem and founded Nouveau Vision with the mission of working with independent doctors of optometry, ophthalmology and dispensing opticians to manufacture quality lenses quickly. "We came into the market and offered next-day service on all prescriptions. Every lens we do is custom for the patient. No one else offers what we do."

Nouveau Vision's turnaround time and service is so unusual that their competitors thought they would be out of business in a matter of months, unable to keep up. "Here we are, 17 years later, and we've actually improved our service," explained Tim. "Our competitors are actually drifting toward slower turnaround times. They're too big to respond."

Nouveau Vision primarily makes lightweight plastic lenses using a wide range of materials. Unlike the big lens-makers with cookie-cutter processes, the goal of Nouveau Vision is to use the best process and materials for each customer individually and adjust the manufacturing process along the way for each lens.

"We're small, we're an entrepreneurial business. We've never been interested in big," said Tim, "We've been more interested in good." That's what led him to choose Cascade Bank for his financial needs. "I look for those who are similar to us. Cascade is a local bank, so I can build a relationship with people who are going to look at us as people and understand that we're more than just a number on a sheet somewhere. As much as the big banks try to hide it, you're still a number to them."

"We were courted by several banks and Cascade Bank came into the game late, only because they had just heard we were looking. The interesting thing was they were the last entrant, but understood us better than any of the other people who were talking to us."

"We were very happy with the offer Cascade put together and very comfortable with the way they did it," said Tim. "It's easy to do business with Cascade." Personal service and local focus are values held by both Nouveau Vision and Cascade Bank. In an era of "bigger is better," both are bucking the trend in favor of higher quality service and great relationships.

So, if you need to get those new glasses before you run over your neighbor's mailbox, talk to your eye doctor about getting lenses from Nouveau Vision. If you're looking for custom service and a personal banking relationship that will help you keep a sharp eye on your business' financial needs, contact one of our business bankers at Cascade Bank.